Make technology more human.
Whether it's launching a new product, improving conversion rates, or telling a compelling brand story, humanity, empathy and personality must have a bigger influence on your technology stack.
How do you make it more human?
Start with the people, not the features. It's simple, but so many brands get it wrong. There's a wide gap between what a user tells you that they want versus what they demonstrate.
Don't fear failure.
Prototype early and often. We believe that the best products and services fail many times during development. Some of our best failures started out as cardboard and duct tape that literally fell apart. Those failures turned into the knowledge to build a much better ATM experience for one brand.
Not just consumer facing apps
Enterprise software is notoriously bad. There are some very popular packages out there that make it incredibly easy to deploy bad experiences to your workforce. What's that cost you in lost productivity and revenue?
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